By: Sam Gruetter

Opinon Editor

On Feb. 20, energy drink company Celsius announced its plans to purchase Alani Nu, another popular energy drink brand. Celsius will pay Alani Nu founders Katy and Haydn Schneider 1.8 billion dollars in exchange for its acquisition, split between cash and stocks. The merger signals a notable shift in the energy drink industry, as both Celsius and Alani have become extremely popular drinks in the past decade, especially for teenagers. Not only will this acquisition lend a significant amount of power to Celsius, but it also leaves the future of Alani Nu hanging in the balance.

(Sources: Celsius)