By: Kloe Adams and Megan Saul

Editorial and Culture Editors

Founder, owner, and LGHS alumna Ginger Reynolds-Rowe gained inspiration to open Time Out from her previous job working as a manager at a clothing store. Although the store she worked at featured some specialized swimwear and activewear, it was limited, leading Reynolds-Rowe “to leave and open my own store, with my boss’s blessing and support. I entered a lease, and started my own business 31 years ago.” Within a year of opening, Reynolds-Rowe experienced immediate success, requiring her to upgrade to a larger space. Eventually, she found the perfect fit about two years later: Time Out’s current location on Santa Cruz Avenue. In addition to widening the storefront, Reynolds-Rowe also broadened inventory: “We expanded into baby, kids, and gifts. We have always changed our mix of merchandise over the years as trends and times change.”

Being a small business in Los Gatos presents a multitude of challenges, but many benefits as well. Although primarily stable throughout the years, Time Out, like most businesses, has gone through some hardships. For example, the pandemic further exacerbated issues such as the high rent levels in Los Gatos. She explained, “COVID-19 was maybe the hardest hurdle we have ever experienced, and unfortunately it has changed a lot.” COVID-19 affected pivotal aspects of retail, including staffing, the way customers shop, dips in the economy, and recessions in business: all obstacles that Time Out has overcome. 

Some of the benefits of owning and being a part of this small business include gaining faithful supporters and getting to know a lot of locals, many of whom have become regulars. Time Out proudly participates in local events such as the Sweetheart Stroll, the Wine Walk, and the Holiday Parade. Reynolds-Rowe stated, “[I am a] big believer in supporting the community by providing the products and services they want. I also believe in giving back to local schools and organizations and getting involved in different ways to support them.” As a local business owner and former member of the local Board of Directors, Reynolds-Rowe advocates for the Chamber of Commerce, an organization that focuses on supporting all businesses as well as being connected to the local community and town government. 

Along with bolstering the community within Los Gatos, Time Out fosters a community among its employees. Sam In Den Bosch, long-time Time Out employee and LGHS alumna, emphasized, “The workplace community is really nice because I love all of my coworkers. It’s a welcoming environment where everyone knows each other very well.” 

Eager to continue expanding Time Out, Reynolds-Rowe is currently enrolled in a course on digital marketing. So far, she has rebranded the store, creating both a new logo and a new website. Whether you are going on a stroll downtown or browsing online shops, make sure to check out Time Out as you are sure to find something you love.